Destination: Norway
Minimalist elegance meets urban practicality
The Vibe
Norwegian style is a unique blend of minimalist elegance and urban practicality. Fashionable Norwegians effortlessly combine high-quality basics with statement pieces, resulting in an interesting yet understated aesthetic. Neutral tones dominate the streets, with a preference for clean lines and tailored silhouettes. That being said, pops of color and bold patterns aren’t uncommon, and there’s a playful edge to the city's fashion scene. Functionality is paramount, with an emphasis on practical yet stylish outerwear and footwear suited for the city's varying weather conditions — think long trenches, perfectly baggy trousers, and plenty of layers. Norwegian style reflects a fusion of Scandinavian simplicity, contemporary design, and a commitment to both form and function.
What To Pack
Colder months: Drape yourself in long, warm coats — leather, wool, or down (for extra frigid temps). Form flattering denim or wool trousers. Square toed boots or chunky sneakers. Chic tees layered under cozy sweaters.
Warmer months: Embrace the ever-changing forecast with layers and plenty of options to warm up or cool down. A lightweight trench. Linen trousers. A long denim skirt and crisp oversized button-up. Light, lovely knits over tanks that can stand on their own. A chunky sandal or sneaker that will go with everything.
LINEN TROUSER | SKORT & VEST | SWEATER TANK
ALOHA SANDAL | DISTRESSED TRENCH | NB SNEAKERS
DENIM SKIRT | CARDIGAN | OVERSIZED BUTTON-UP
Local Inspiration
The latest street style looks, directly from Norway.
Packing Playlist
To get you in the mood.
Plane Reads
Norwegian lit to bring along.
My Struggle, by Karl Ove Knausgaard.
The Snowman, by Jo Nesbo.
Naive Super, by Erlend Loe.
Shop Local
Beautiful shops with locally crafted or curated finds.
Cathrine Hammel - Oslo
Ensemble - Oslo
T-Michael - Bergen (menswear)
Fresh Pepper - Bergen